Cookie Policy
Effective date: 18 December 2025
This Cookie Policy explains how Fective AI (“Fective AI”, “we”, “us”) uses cookies and similar technologies when you visit or use our websites, applications, and related services (the “Platform”).
This Policy should be read together with our Privacy Policy and Terms of Service.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve efficiency, provide security, and deliver analytics and marketing insights. Similar technologies (such as pixels, tags, and SDKs) operate in a comparable way and are included in this Policy.
2. How we use cookies
We use cookies and similar technologies for the following purposes:
a) Strictly necessary cookies
These cookies are essential for the Platform to function and cannot be switched off. They are used for:
authentication and session management;
security and fraud prevention;
saving basic preferences such as language or interface settings.
Without these cookies, core parts of the Platform would not work.
b) Analytics cookies
These cookies help us understand how the Platform is used so we can improve performance and usability. They collect information such as page views, feature usage, and error events.
We currently use:
Google Analytics
PostHog
Analytics cookies are used only after consent where required by law.
c) Marketing and tracking cookies
These cookies are used to measure the effectiveness of our marketing and to show relevant ads on third-party platforms.
We currently use:
Meta (Facebook) Pixel
Google Tag
LinkedIn Insight Tag
X (Twitter) Pixel
Marketing cookies are used only with your consent where required by law.
3. Consent and cookie controls
When required by applicable law (including in the EEA and UK), we display a cookie consent banner that allows you to:
accept all cookies;
reject non-essential cookies; or
manage your preferences by category.
Strictly necessary cookies are always enabled. You may withdraw or change your consent at any time via the cookie settings available on the Platform.
In addition, most browsers allow you to control cookies through their settings. Please note that disabling certain cookies may impact the functionality of the Platform.
4. First-party and third-party cookies
We use both:
first-party cookies, set directly by Fective AI; and
third-party cookies, set by service providers such as analytics and advertising partners.
Third-party providers may process data collected via cookies in accordance with their own privacy policies.
5. International data transfers
Cookie-related data may be transferred to and processed in countries outside your country of residence, including the United States and the United Arab Emirates. Where required, we rely on appropriate safeguards such as contractual protections and technical security measures, as described in our Privacy Policy.
6. Updates to this Cookie Policy
We may update this Cookie Policy from time to time. The effective date at the top reflects the most recent version. If changes are material, we will notify users where required.
7. Contact
If you have questions about our use of cookies or this Cookie Policy, contact:
Fective AI
Email: martin@fective.ai
Linked documents: Privacy Policy · Terms of Service